Role Brief · Hire 01 of 5
DGU is not a brand beside the others — it is the production house that makes content for all of them. This role lives inside DGU and feeds every brand in the universe — ElCoachCasey, UNANIMOUS, the Weekend Collective, and the ones still to come — from one capture engine.
The role
The Content & Media Producer is a DARKgrey Universe role. DGU is the studio — every other company in the universe is an internal client of it, and this role produces their content from a single capture engine.
One person can feed the entire ecosystem because almost all of the content is documentary. DGU does not stage productions — it captures real work as it happens: a training day, a coaching session, an interview, a club night. The Producer is there when the real thing happens, captures it once, and turns that one capture into output for every brand.
The factory is already built — the drive architecture, the transcript-to-distribution workflow, the packaging standards, and the automation layer all exist. This role is the hands that run the line, so the only camera time that requires the Founder is the time he spends in front of the lens.
The leverage
Life In A Day of Training is the keystone. A single ride-along generates raw material for every property at once. This is why the role pays for itself: we film once and harvest everywhere.
The current slate
The active production slate for this season — the properties the Producer is present for and turns around. Everything ElCoachCasey runs daily is cut from these captures.
The flagship documentary capture — full training days, filmed start to finish. The keystone every other cut comes from.
One interview per month — the full shoot, the episode cut, and the clip, quote, and Stories repurpose run.
The behind-the-scenes series documenting the universe being built in real time — the work behind the work.
Club sessions — highlights, athlete features, and scholarship-athlete stories for the magazine and recruitment.
Saturday and Sunday sessions — the training, the room, and the community, cut for recap and recruitment.
Nutrition and product brands are already in development behind the scenes. As each comes online, it plugs into the same capture engine — no new system required.
Staffing
DGU staffs this role in one of two structures. One person is leaner and runs the whole pipeline; two people split the load so neither becomes a bottleneck. Both are defined below.
A one-person band who owns the full pipeline: capture → edit → publish. Best when budget is tight and we want a single owner accountable for everything from camera to posted.
Right now. Lowest cost, one clear owner, and it removes the biggest drain on Emery's time immediately.
One person is the whole pipeline. If they're out, content stops. And capture-and-edit in one human caps total volume.
Split the pipeline in two so volume can scale and no single person is the choke point. Best when we're ready to push more content across more brands.
Scaling volume. More shoots, more output, and resilience — if one is out, the other keeps moving.
Two salaries, and it needs a clear hand-off rhythm so footage doesn't pile up between them.
At a glance
| Option A — One person | Option B — Two people | |
|---|---|---|
| Cost | Lowest | Higher — two seats |
| Speed to start | Fastest — one hire | Slower — two right fits |
| Output ceiling | Capped by one person's hours | Higher — load is split |
| Risk | Single point of failure | Built-in backup |
| Best stage | Now — get the engine running | Once revenue supports scaling volume |
DGU begins with Option A — one capture-to-publish Producer running the line — and splits into Option B once volume and revenue support the second seat.
The output
The role is justified by what it ships. A healthy week produces, across all brands:
One Life In A Day episode and/or one I Got A Story To Tell interview, fully edited and published.
A steady flow of clips, reels, and shorts cut from flagship captures, sorted by brand and demographic.
The daily social posts running on schedule, plus course and Daily Boxing footage when filmed.
Session highlights and athlete features for the magazine; weekend session recaps for the Collective.
For the candidate
A storyteller with a camera who can capture a real moment and turn it into content people stop for — fast, consistent, and without needing the system designed for them.
You'd be the in-house Producer for DARKgrey Universe — a media and culture house built on the line "Creation of Community, Community of Creation." Your footage becomes the fuel for a whole ecosystem: a boxing and performance brand, an athletics club, an interview series, and a product line. You won't be inventing the pipeline — it already exists. You'll be the one who runs it and makes it move.
Commitment & investment
Indicative ranges for the role. Final structure is set at offer.
Starting points, not fixed offers — structure may be salary, per-project, or hourly.
Join the studio
If you can walk into a real moment, capture it, and turn it into something people stop for — DGU wants to see your work. Send a reel or a few pieces you've shot and cut, and a line on why this is the room for you.