What does paid in full upfront mean?+
The bundle price is paid once at the time of purchase. There is no monthly billing. No recurring charge. No reminders. You pay the full amount upfront and you have access for the full duration you purchased. After the bundle period ends you choose what comes next — renew, continue with individual products, or upgrade to lifetime library access.
Why does the 12 month bundle include lifetime library access?+
Someone who commits to 12 months of training has earned it. The 12 month commitment is the highest level of investment in the system. The reward is that the Daily ISH Fighter Library stays with you forever after that — 52 fighters, 52 combinations, and every fighter added in the future. The 3 and 6 month bundles include library access for the bundle duration only. Lifetime access is also available standalone at $1,000.
How does the quiz decide which bundle is right for me?+
The quiz at elcoachcasey.com/wheretostart asks 12 questions that identify your training background, your goals, and your current level. Beginners — people who are new to boxing or have minimal experience — get routed to the Foundation to Fighter bundle because the 63-video foundation system is what they need first. Intermediate and advanced — people who have been training and have the basics — get routed to the System to Fighter bundle. The quiz also handles the women's and men's tracks separately.
What is the Daily ISH Fighter Library?+
The Daily ISH Fighter Library is the ongoing training system. Every week a new fighter. A new combination. Six guided workouts built around that combination — footwork day, hands and defense day, head movement day, conditioning day. Film study so you understand the read before the first rep. Coaching breakdown with exact sets, reps, and drill times. Heavy bag sessions. Nutrition and S&C protocols. 52 fighters. 52 combinations. 52 weeks before anything repeats. Available weekly at $15, monthly at $47, or lifetime at $1,000. Lifetime is included in all 12 month bundles.
What happens when my bundle period ends?+
Your library access ends at the end of your bundle period unless you are on the 12 month bundle — in which case the library is yours for life and never expires. At the end of a 3 or 6 month bundle you have three options. Renew the bundle at the same price for another period. Continue with individual products at your own pace — weekly at $15, monthly at $47. Or upgrade to the $1,000 lifetime library. Or add Personal Online Coaching at $100/month for weekly check-ins directly with El Coach Casey. The WhatsApp channel, athlete hub, YouTube content, newsletter, and Earn Your Stripes are all free and remain accessible regardless.
Can I upgrade from a shorter bundle to a longer one?+
Yes. DM @elcoachcasey directly. What you have already paid will be credited toward the higher tier. So if you bought the 3 month bundle at $397 and want to upgrade to the 12 month at $997 midway through — you pay the difference. You do not pay twice for the same period.
Is this just digital content or is there real coaching involved?+
This is not a passive download. El Coach Casey is active in the community every single day. The WhatsApp channel gets weekly direction, mid week check-ins, and real responses. The athlete hub is updated daily. The YouTube channel adds new coaching content every day. The streak system tracks your consistency and milestones earn real rewards. The ecosystem is designed to hold you accountable the way a real coach holds a real client accountable — not with a drip of pre-recorded videos and an auto-responder.